And if that isn't enough to satisfy one's appetite or turn one's stomach, consider the data on the U.S. Senate race in the Badger State. Democrat Rep. TammyBaldwin and Republican former Gov. Tommy Thompson and supporters dropped 17,906 ads on Wisconsinites from Oct. 1 through Oct. 21, an average of 852 a day.
Those are just two races. Throw in the ads for local contests and the result are airwaves reaching their saturation point.
"You can't take a breath without seeing a political ad right now," said Michael Wagner, a political expert at the University of Wisconsin-Madison. "If you haven't seen a political ad in Wisconsin, you must not own a TV set."