Not necessarily. Your bid amount is the MAXIMUM amount you are willing to pay for a click from Shopzilla to your website. However, Shopzilla will only charge you $0.01 more than the next highest bid amount in a given subcategory. You should set your bids at the maximum amount you can pay for each click, and our system will ensure that you never pay more than necessary. If your bid is the lowest bid amount in the subcategory, we will only charge you the subcategory minimum.
For example, assume that you sell Men's Clothing, and only 3 other merchants have products in that subcategory. The bids and billed CPCs for each merchant are:
